Over the past few year, factors such as Emergence of location enabled mobile value added services have contributed to the development of the Global Mobile Value Added Services market.

Undoubtedly, Increase in Internet Penetration Boost the Mobile Value Added Services Market. is the most promising market promoter, bringing direct and indirect economic benefits to the market sizing. The Global Mobile Value Added Services market is expected to make a significant contribution, with an estimated market to reach USD931400.25 Million by 2030 growing at a CAGR of 13.8%.

AMA research has engaged in the competitive assessment of China & Global Mobile Value Added Services Players for 5 years. “The Top 10 Competitive Players in the Mobile Value Added Services in 2023” clearly displays the competitive situations of main Mobile Value Added Services Playersin 2023. The research shows that companies in top 10 list are divided up by dominating countries, namely, United States occupying half of the list showcasing strong market competitive advantage.

The Services, such as Short Message Service, is boosting the Mobile Value Added Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The Type, such as Mobile Internet Based, is boosting the Mobile Value Added Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The End User, such as Consumers, is boosting the Mobile Value Added Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The Verticals, such as BFSI, is boosting the Mobile Value Added Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

With the multiple advantages of technology, cost and service, many major Players such as Apple Inc. (United States), Vodafone Group Plc (United Kingdom), Airtel (India), Idea Cellular Ltd (India), AT&T (United States), OnMobile (India), Spice Digital Limited (India), Comverse Technology Inc. (United States), One97 Communication (India) and Google (United States) developed rapidly. They kept leading domestic market and on the other way actively developing international market and seizing market share, becoming the backbone of Global Mobile Value Added Services industry. It is understood that currently domestic Mobile Value Added Services players has been massively used by players in North America.This framework should serve as a basic structure to support the strategic decision-making process for industry players. For instance, the question of whether a Players wants to expand into other areas of the market value chain fundamentally determines its strategy.

“According to various license such as UASL, CMTS, basic and ISP, its sufficient to offers growing MVAS market as further licensing provisions shall adversely affect the already lopsided MVAS market in the country. The new provisions, is introduced further may give power to the operator to further to squeeze the revenue share of the other players in the value chain. The telecom service providers may adversely affect the VASP because for the operators already the entry fees and annual fees as charged by DOT are high (including spectrum).”

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Mobile Value Added Services market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2020 currency rates.

Data Triangulation
The overall Mobile Value Added Services market size is calculated using market estimation process, the Mobile Value Added Services market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Mobile Value Added Services market size has been validated using both top-down and bottom-up approaches.