The article cited AMA's Global Mobile VAS Market Study explored substantial growth with CAGR of 15.66%. According the report, Emerging Demand for Non-Linear Media Consumption
is one of the primary growth factors for the market. Escalation in the Number Of Smartphone As Well As Tablet
is also expected to contribute significantly to the Mobile VAS market. Overall, applications of Mobile VAS, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as AT&T (United States), Google Inc. (United States), Apple Inc. (United States), Vodafone Group PLC. (United Kingdom), Alphabet, Inc. (United States), Samsung Electronics (South Korea), Inmobi (Singapore), Onmobile Global Limited (India), Comverse (United States), Mahindra Comviva (India), One97 Communications Limited (India) and BlackBerry (United States) may see astonishing sales in this Market and certainly improve revenue growth.
The Solutions, such as Short Message Service (SMS), is boosting the Mobile VAS market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
The End User, such as Consumer, is boosting the Mobile VAS market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
The Verticals, such as Banking & Finance, is boosting the Mobile VAS market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
AMAs Analyst on the Global Mobile VAS market identified that the demand is rising in many different parts of the world as "High Opportunities in Prominence of Social Media As Well As Rich Communication Services". Furthermore, some recent industry insights like "On 11th October 2020, OnMobile Global Limited, a global leader in mobile entertainment has acquired Appland AB, one of the world’s most popular games and kids App Clubs subscription services. This acquisition helps to increase the importance of OnMobile's strategy to become a leader in the fast-growing mobile games market as well as enlarges its games footprint to all continents." is constantly making the industry dynamic. One of the challenges that industry facing is "High Bargaining Power of Communication Service Providers"
The report provides an in-depth analysis and forecast about the industry covering the following key features:
Detailed Overview of Mobile VAS market will help deliver clients and businesses making strategies. Influencing factors that thriving demand and latest trend running in the market What is the market concentration? Is it fragmented or highly concentrated? What trends, challenges and barriers will impact the development and sizing of Mobile VAS market SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights. What growth momentum or downgrade market may carry during the forecast period? Which region may tap highest market share in coming era? What focused approach and constraints are holding the Mobile VAS market tight? Which application/end-user category or Product Type [Mobile Music and Games, Mobile Wallet, Mobile Commerce, Mobile Advertising, Email & IM and Others] may seek incremental growth prospects? What would be the market share of key countries like Germany, USA, France, China etc.?
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Mobile VAS market and other related sub-markets covered in the study.
o Key & emerging players in the Mobile VAS market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Mobile VAS market size is calculated using market estimation process, the Mobile VAS market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Mobile VAS market size has been validated using both top-down and bottom-up approaches.