Latest research on Marketing Cloud Platform Market

Marketing Cloud Platform Market Latest Edition Published with Forecast to 2028


The article cited AMA's "Global Marketing Cloud Platform Market Study" explored substantial growth of %. According to the report, Advertising and Communications Accounts for Largest Market Share is one of the primary growth factors for the market. Increasing Adoption of Cloud based Tools by Businesses is also expected to contribute significantly to the Marketing Cloud Platform market. Overall, Advertising applications of Marketing Cloud Platform, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The End Use, such as Retail, is boosting the Marketing Cloud Platform market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Deployment, such as Public Cloud, is boosting the Marketing Cloud Platform market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

AMA’s Analyst on the Global Marketing Cloud Platform market identified that the demand is rising in many different parts of the world as "Public Cloud has Huge Potential to Expand in Asia Pacific Region". Furthermore, some recent industry insights like "In 2021, Demandbase, a United States based software company developing targeting and personalization platform for business-to-business companies has announced 2 new acquisitions primarily in the field of next generation B2B Marketing Cloud. One of the acquired companies includes InsideView, a sales and marketing intelligence platform, while the other being DemandMatrix, a provider of technographic data. The acquisition will enable Demandbase to expand its portfolio as well as integrate the expertise of Demandmatrix and Insideview under one end to end solution." is constantly making the industry dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Marketing Cloud Platform market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2022 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Marketing Cloud Platform market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Have a look at detailed Table of Content for Marketing Cloud Platform Market Study

Data Triangulation
The overall Marketing Cloud Platform market size is calculated using market estimation process, the Marketing Cloud Platform market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Marketing Cloud Platform market size has been validated using both top-down and bottom-up approaches.

Craig Francis

PR & Marketing Manager