Over the past few year, factors such as Rise of Video Advertisement have contributed to the development of the Global In-App Advertising market.

Undoubtedly, Increase in number of smart phone users is the most promising market promoter, bringing direct and indirect economic benefits to the market sizing. The Global In-App Advertising market is expected to make a significant contribution, with an estimated market to reach USD410.0 Billion by 2030 growing at a CAGR of 15.3%.

AMA research has engaged in the competitive assessment of China & Global In-App Advertising Vendors for 5 years. “The Top 10 Competitive Vendors in the In-App Advertising in 2023” clearly displays the competitive situations of main In-App Advertising Vendorsin 2023. The research shows that companies in top 10 list are divided up by dominating countries, namely, United States occupying half of the list showcasing strong market competitive advantage.

The Platform, such as Android, is boosting the In-App Advertising market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The Pricing, such as Cost Per Mille, is boosting the In-App Advertising market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The Advertising Format, such as Interstitial Video, is boosting the In-App Advertising market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

With the multiple advantages of technology, cost and service, many major Vendors such as Microsoft Corporation (United States), RevX (Singapore), Apple Inc. (United States), Tencent (China), Facebook Inc. (United States), i-Mobile (Japan), IDS Logic (India), Havas Media (France), Waterbe Marketing (South Korea) and Agência Wise (Brazil) developed rapidly. They kept leading domestic market and on the other way actively developing international market and seizing market share, becoming the backbone of Global In-App Advertising industry.This framework should serve as a basic structure to support the strategic decision-making process for industry players. For instance, the question of whether a Vendors wants to expand into other areas of the market value chain fundamentally determines its strategy.



The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global In-App Advertising market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2020 currency rates.

Data Triangulation
The overall In-App Advertising market size is calculated using market estimation process, the In-App Advertising market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global In-App Advertising market size has been validated using both top-down and bottom-up approaches.