"European Potato Processors' Association (EUPPA) members dwell on innovation and collaboration with the European potato breeders to use new potato varieties, which are ideal for better potato products, focusing on shape, colour and taste, and providing answers on issues such as yields and disease resistance. Also, new product innovation is essential to ensure consumer trends and demands are met, whilst guaranteeing high-quality products. The potato processing sector is strengthening the European potato chain, including primary production, trade, providers of machinery and equipment, and services. The European potato processing industry plays a leading global role in food safety and good environmental practices. EUPPA members also invest in machinery that can make the best use of raw materials without wasting it."

The article cited AMA's "Global Potato Granules Market Study" explored CAGR of 20.3%. According to the report, Emerging Number of Production Facilities for Processing of Potato Products Like Potato Granules is one of the primary growth factors for the market. The increasing growth in the consumer lifestyle, disposable income, and demand for the convenient and easy to prepare food have led to the increasing demand for packaged potato products. Potatoes are the world's major food crop that is consumed widely around the globe. is also expected to contribute significantly to the Potato Granules market. Overall, Direct Food applications of Potato Granules, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Distribution Channels, such as Supermarket/Hypermarket, is boosting the Potato Granules market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

New technologies and major shifts in the industry will be game-changing factors that all players have to react now in order to maintain strong positions in the future. As many industry experts agree that significant changes are ahead. AMA’s Analyst on the Global Potato Granules market identified that the demand is rising in many different parts of the world as "Rising eCommerce Platform will Boost the Potato Granules Market ". Furthermore, some recent industry insights like "In October 2019, Mydibel announced its expansion of a new processing factory in Mouscron Belgium, According to the press report, the construction of the new plant is part of the companies' strategy of sustainable development. The factory expansion is expected to start its operation this year and has planned to produce chilled pre-fried fries, the new project will be located next to Gramybel, the plant producing potato granules and flakes, on the site Anne Franck street in Mouscron." which is constantly making the industry very dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Potato Granules market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Potato Granules market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Potato Granules market size is calculated using market estimation process, the Potato Granules market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Potato Granules market size has been validated using both top-down and bottom-up approaches.