How Programmatic Advertising Market Players have Encountered Temporary Covid-19 Tailwinds; Worth Watching New Growth Cycle

Programmatic Advertising Market Latest Edition Published with Forecast to 2028


According to the report, Increasing Demand for Technological Advancement such as Digital Out-of-Home (DOOH) Ads is one of the primary growth factors for the market. Increasing Demand from SMEs for Programmatic Advertising for Branding of Products or Services. is also expected to contribute significantly to the Programmatic Advertising market. Overall, applications of Programmatic Advertising, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The By End Use Industry, such as Education, is boosting the Programmatic Advertising market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The By Types, such as Display Ads, is boosting the Programmatic Advertising market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The By Devices, such as Mobile, is boosting the Programmatic Advertising market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

New technologies and major shifts in the industry will be game-changing factors that all players have to react now in order to maintain strong positions in the future. As many industry experts agree that significant changes are ahead. AMA’s Analyst on the Global Programmatic Advertising market identified that the demand is rising in many different parts of the world as "The popularity of Social Media Contributing to the Growing Programmatic Advertising Platform". Furthermore, some recent industry insights like "In April 2023, Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Q1 2023 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings feature the top SSPs by open programmatic advertising market share for apps across the Roku and Amazon Fire TV app stores. and In October 2022, AmazonAMZN announced numerous new advertising features at its unboxed event in New York. Observing the overall improvement shows the roadmap that Amazon is holding close to its chest. Advertising revenue is lucrative and represents a financial bright spot for the company as the retailer appears to be bracing for economic headwinds." which is constantly making the industry very dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Programmatic Advertising market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2022 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Programmatic Advertising market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Programmatic Advertising market size is calculated using market estimation process, the Programmatic Advertising market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Programmatic Advertising market size has been validated using both top-down and bottom-up approaches.

Praveen Kumar

Head & Director of Sales