Market Highlights:
The social TV is also known as social television, its deprived of technology that renovating the television and entertainment industries. The social TV consist of several features and technology that can provide real time communication and interactive. Major driving factors for the social TV market is deployment in popularity of social media and expansion of internet user base, which is highly proficient during social television advancement and development. This factor is expected to boost the global market. The major companies are adding more proven technologies systematically and strategically in Asia-Pacific countries as these countries are focused on fastest-growing verticals in the numerous social TV tools and apps. The market study is being classified by Type (Application Server, Catalog Server, Communications Server, Computing Server, Database Server, Fax Server, File Server, Game Server, Mail Server and Media Server), by Application (Indoor Use and Commercial Use) and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).

Key Players:
The prominent players in the Smart TV/Social TV are Airtime (United States), Apple Tv (United States), Bluefin Labs (United States), Boxee (South Korea), Connectv (United States), Samsung (South Korea), SONY (Japan), Sharp (Japan), Panasonic (Japan), Toshiba (Japan), LG(South Korea), Seiki (United States), Christie(United Kingdom), NEC (Japan) and Epson (Japan).

Major Market Development Highlights
In November 2018, Conviva acquired Delmondo. This acquisition is beneficial in providing comprehensive measurement and social video intelligence solution for streaming TV that unifies data from the web, streaming TV apps and social media platforms.
In June 2018, Samsung launched a new social listening product which is beneficial in providing new social monitoring tools that can scan social networks for a keywords and key phrase. Its also used to monitor the sentiments (negative, positive, or neutral) and pulls out actionable insights such as major topics and key influencers.

Key Questions Answered in the Report
What will the Smart TV/Social TV Market size and the growth rate be in Future?
What are the key factors driving the Smart TV/Social TV Market?
What are the key market trends and macro-economic impacting the growth of the Smart TV/Social TV Market?
What are the challenges to market growth?
Who are the key vendors in the Smart TV/Social TV Market?
What are the market opportunities and threats faced by the vendors in the Smart TV/Social TV Market?
Trending factors influencing the market shares of the Vendors.
What are the key outcomes of the five forces analysis of the Smart TV/Social TV Market?

Refer complete Table of Content of Smart TV/Social TV Market Study

Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Smart TV/Social TV market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Smart TV/Social TV market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Social TV Manufacturers, Social TV Traders, End-Use Market Participants of Different Segments of Social TV, Government and Research Organizations, Associations and Industrial Bodies, Research and Consulting Firms, R&D Institutions and Others.
This helps us to gather the data for the players’ revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.