“Testing per ASIM D7661 indicated that the lubricant formulation is compatible with natural rubber latex, polyisoprene, and polyurethane condoms. As with the predicate, testing for cytotoxicity, vaginal irritation, sensitization, and systemic toxicity in accordance with 1S0 10993 indicated device biocompatibility. Bench testing indicated that the lubricant lasts longer than hydrous lubricants, without drying out or becoming sticky, and that it has an appropriate viscosity, specific gravity, appearance, color, and odor for substantial equivalence to the predicate. Microbial limits testing was conducted per USP and USP indicated microbial quality. Realtime and accelerated aging tests indicate a 3-year shelf-life for the lubricant”

The article cited AMA's "Global Water-based Personal Lubricant Market Study" explored CAGR of %. According to the report, Flourishing E-commerce Industry is one of the primary growth factors for the market. Increasing the demand for personal lubricants. is also expected to contribute significantly to the Water-based Personal Lubricant market. Overall, Sexual life applications of Water-based Personal Lubricant, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Nature, such as Organic, is boosting the Water-based Personal Lubricant market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Distribution Channel, such as Online, Offline), End User (Male, Female), is boosting the Water-based Personal Lubricant market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The End User, such as Men, is boosting the Water-based Personal Lubricant market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

AMA’s Analyst on the Global Water-based Personal Lubricant market identified that the demand is rising in many different parts of the world as "Continuous Advancements in the New Product Development ". Furthermore, some recent industry insights like "In May 2019, SKYN® Condoms announces the launch of SKYN® Aqua Feel Personal Lubricant, a water-based lubricant to support the body's natural lubrication, and SKYN® All Night Long Personal Lubricant, a long-lasting premium silicone-based lubricant to enhance the comfort of intimate activities." is constantly making the industry dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Water-based Personal Lubricant market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Water-based Personal Lubricant market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Have a look at detailed Table of Content for Water-based Personal Lubricant Market Study

Data Triangulation
The overall Water-based Personal Lubricant market size is calculated using market estimation process, the Water-based Personal Lubricant market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Water-based Personal Lubricant market size has been validated using both top-down and bottom-up approaches.