Online Advertisement Market: 3-Key Growth Scenarios

Online Advertisement Market Latest Edition Published with Forecast to 2027


The article cited AMA's "Global Online Advertisement Market Study" explored CAGR of 9.1%. According to the report, The Rise of Identity-Based Pay-Per-Click Marketing is one of the primary growth factors for the market. Growing Popularity of Smartphones is also expected to contribute significantly to the Online Advertisement market. Overall, BFSI applications of Online Advertisement, and the growing awareness of them, is what makes this segment of the industry important to its overall growth.

AMA’s Analyst on the Global Online Advertisement market identified that the demand is rising in many different parts of the world as "The Emergence of High Tech Technologies Such as Artificial Intelligence (AI)". Furthermore, some recent industry insights like "On 13 Jan 2016, Propeller ads, the global online advertising network has announced the release of the long-awaited self-serve platform. The self-serve advertisement platform presents advertisers and agencies with an intuitive and powerful interface that provides a more hands experience, where the setup and fine-tuning of campaigns can be accomplished anywhere at any time." is constantly making the industry dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Online Advertisement market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Online Advertisement market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

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Data Triangulation
The overall market size is calculated using market estimation process, the market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the market size has been validated using both top-down and bottom-up approaches.

Praveen Kumar

Head & Director of Sales