"According to government of India, its provide guidelines for the regulation of online video streaming platforms, where its denoted that most of these online platforms are operating in India without license and are streaming content that contains abusive language, is sexually explicit and pornographic in nature and depicts women in objectifying manner.”

The article cited AMA's "Global Live Video Streaming Services Market Study" explored substantial growth in North America and CAGR of 8.31%. According to the report, Value Oriented Consumers is one of the primary growth factors for the market. Increase Urbanization and Digitalization Boost the Live Video Streaming Services Market. is also expected to contribute significantly to the Live Video Streaming Services market. Overall, Personal/domestic users applications of Live Video Streaming Services, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Services, such as Professional Services, is boosting the Live Video Streaming Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Deployment Type, such as Cloud, is boosting the Live Video Streaming Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Platform Type, such as Laptops & Desktops, is boosting the Live Video Streaming Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

New technologies and major shifts in the industry will be game-changing factors that all players have to react now in order to maintain strong positions in the future. As many industry experts agree that significant changes are ahead. AMA’s Analyst on the Global Live Video Streaming Services market identified that the demand is rising in many different parts of the world as "Proliferation of Artificial Intelligence and Video Analytics Leads to Grow the Market. ". Furthermore, some recent industry insights like "In February 2024, Reliance Industries and Walt Disney Co. announced a joint venture that will merge their digital streaming and television assets in India, forming a new entity called Star India Private Limited (SIPL)." which is constantly making the industry very dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Live Video Streaming Services market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Live Video Streaming Services market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Live Video Streaming Services market size is calculated using market estimation process, the Live Video Streaming Services market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Live Video Streaming Services market size has been validated using both top-down and bottom-up approaches.