European legislation sets general and specific marketing standards for the minimum quality and the minimum maturity of all fresh fruit and vegetables. A marketing standard determines the characteristics of “Extra Class”, Class I and Class II products, the different size codes, and the allowed tolerances in quality and size.
The article cited AMA's "Global Soft Fruit Market Study" explored CAGR of %. According to the report, Growing And Marketing of Soft Fruits (berries and currants) for the Juice-Processing Industry is one of the primary growth factors for the market. Health Promoting Activities and Government Initiatives Result in Demand for Soft Fruit
is also expected to contribute significantly to the Soft Fruit market. Overall, Direct Consumption
applications of Soft Fruit, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Distribution Channel, such as Online Store, is boosting the Soft Fruit market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Industry Vertical, such as Food & Beverage, is boosting the Soft Fruit market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
AMAs Analyst on the Global Soft Fruit market identified that the demand is rising in many different parts of the world as "Inclination of Consumer towards Healthier Alternatives".
The report provides an in-depth analysis and forecast about the industry covering the following key features: o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies o Analyses the Global Soft Fruit market according to Type, Application, and regions o Analyzes the top 10 players in terms of market reach, business strategy, and business focus o Provides stakeholders insights and key drivers & trends of the market
**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 currency rates.
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Soft Fruit market and other related sub-markets covered in the study.
o Key & emerging players in the market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Soft Fruit market size is calculated using market estimation process, the Soft Fruit market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Soft Fruit market size has been validated using both top-down and bottom-up approaches.