Market Highlights: OTT (over the top) video is the audio, video delivered over internet without the participation of multiple operator system operators (MSO) in the control or distribution of the content which contains users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable. OTT is classified into three different revenue models such as SVOD (subscription-based services such as Netflix, Amazon, and Hulu), AVOD (free and ad-supported services such as Crackle) and TVOD (transactional services such as iTunes, Video on Demand and Amazon Instant Video). Phones, smart TV, set-top box and gaming consoles are the OTT devices. The market study is being classified by Type (Mobile Devices and Non-Mobile Device), by Application (Commercial Use and Home Use) and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Key Players: The prominent players in the Ott Video are Netflix (United States), Iqiyi (China), MyTV SUPER (China), Letv (China), Viu (Hong Kong), Weixin (China), Anyplex Hong Kong Limited (Hong Kong), Google Voice (United States), Future TV Co Ltd (ICNTV) (China) and Skype (United States).
On December 20, 2018, Cuaron’s ROMA, produced by Esperanto Filmoj and Participant Media will have a 70mm film exhibition in selected theaters. These special presentations are in addition to the Netflix theatrical engagements that began just a month ago. The advanced roll-out has enabled global consumers an opportunity to experience the film theatrically, both before and during the film’s global streaming release.
Key Questions Answered in the Report What will the Ott Video Market size and the growth rate be in Future? What are the key factors driving the Ott Video Market? What are the key market trends and macro-economic impacting the growth of the Ott Video Market? What are the challenges to market growth? Who are the key vendors in the Ott Video Market? What are the market opportunities and threats faced by the vendors in the Ott Video Market? Trending factors influencing the market shares of the Vendors. What are the key outcomes of the five forces analysis of the Ott Video Market?
Research Methodology: The top-down and bottom-up approaches are used to estimate and validate the size of the Global Ott Video market. In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Ott Video market. In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc. Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Ott Video Platform Providers, Ott Video Platform Distributors, Broadcasting Agencies, Regulatory Authorities, Government Agencies and Others. This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth etc. Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.