The article cited AMA's Global Marketing Automation Software Market Study explored substantial growth with CAGR of 8.1%. According to the study, Dynamic campaign management is one of the primary growth factors for the market. Ease of connecting with potential customers and reduced costs is also expected to contribute significantly to the Marketing Automation Software market. Overall, Campaign Management applications of Marketing Automation Software, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as HubSpot (United States), SALESmanago (Poland), SAP (Germany), SAS Institute (United States), Eloqua (Canada), Marketo (United States), Act-On Software (United States), Salesforce.com (United States), Adobe Systems (United States), Oracle (United States), Infusionsoft (United States), IBM (United States), Cognizant Technology Solutions (CTS) (United States), ETrigue (United States) and GreenRope (United States) pushing strong cash flow in Market which is also a key in driving revenue growth.

AMA’s Analyst on the Global Marketing Automation Software market identified that the demand is rising in many different parts of the world as "Future marketing automation platforms are expected to be more intelligent and capable of accommodating more specialized applications through predictive integrations, thus making automation platforms more usable for delivering relevant recommendations to marketers". Furthermore, some recent industry insights like "HubSpot announced that its Sales Partner Program is now available in Latin America, which aims to help sales coaches, business consultants, and CRM implementation companies generate business and retain their clients" is constantly making the industry dynamic. One of the challenges that industry facing is "Lack of knowledge and analytical skills can have an adverse impact"

The report provides an in-depth analysis and forecast about the industry covering the following key features:

• Detailed Overview of Marketing Automation Software market will help deliver clients and businesses making strategies.
• Influencing factors that thriving demand and latest trend running in the market
• What is the market concentration? Is it fragmented or highly concentrated?
• What trends, challenges and barriers will impact the development and sizing of Marketing Automation Software market
• SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights.
• What growth momentum or downgrade market may carry during the forecast period?
• Which region may tap highest market share in coming era?
• What focused approach and constraints are holding the Marketing Automation Software market tight?
• Which application/end-user category or Product Type [] may seek incremental growth prospects?
• What would be the market share of key countries like Germany, USA, France, China etc.?

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Marketing Automation Software market and other related sub-markets covered in the study.

o Key & emerging players in the Marketing Automation Software market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Marketing Automation Software market size is calculated using market estimation process, the Marketing Automation Software market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Marketing Automation Software market size has been validated using both top-down and bottom-up approaches.