How Rich Communication Services Market Players have Encountered Temporary Covid-19 Tailwinds; Worth Watching New Growth Cycle

Rich Communication Services Market Latest Edition Published with Forecast to 2027


The article cited AMA's "Global Rich Communication Services Market Study" explored substantial growth in North America and CAGR of 21.68%. According to the report, The Trend for High-Quality Messaging and Content Management is one of the primary growth factors for the market. Increasing Number of Advertising and Marketing Companies is also expected to contribute significantly to the Rich Communication Services market. Overall, Advertising Campaign applications of Rich Communication Services, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Vertical Industry, such as BFSI, is boosting the Rich Communication Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Organization Size , such as Small & Medium-Sized Enterprises, is boosting the Rich Communication Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The End User, such as Consumers, is boosting the Rich Communication Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

New technologies and major shifts in the industry will be game-changing factors that all players have to react now in order to maintain strong positions in the future. As many industry experts agree that significant changes are ahead. AMA’s Analyst on the Global Rich Communication Services market identified that the demand is rising in many different parts of the world as "Strict Regulations for OTT Messaging Services to Boost the Adoption of RCS ". Furthermore, some recent industry insights like "In November 2019, Google announced that it is now rolling out to all of its users in the U.S. support for Rich Communication Services messages (you can think of it as the next generation of SMS) in the Android Messages app, after already testing it with a small set of users in recent months. and In November 2017, China Mobile launched a suite of Rich Communication Services (RCS), placing it in direct competition with messaging firm Tencent. The operator will provide enhanced messaging services under its new 4G+Smart brand. Based on GSMA RCS standards, the services will enable users to chat as well as share files and high-resolution images." which is constantly making the industry very dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Rich Communication Services market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2020 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Rich Communication Services market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Rich Communication Services market size is calculated using market estimation process, the Rich Communication Services market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Rich Communication Services market size has been validated using both top-down and bottom-up approaches.

Craig Francis

PR & Marketing Manager