According to the report, Rising Consumption of Flavored and Functional Water Among Children and Health Conscious People is one of the primary growth factors for the market. Growing Beverages Industry with Innovation in Recipes and Flavors is also expected to contribute significantly to the Flavored and Functional Water market. Overall, Cafes applications of Flavored and Functional Water, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. New players are beginning to enter the market and established companies have been changing their business models – a trend that will continue in the future.

AMA’s Analyst on the Global Flavored and Functional Water Market identified that the demand is rising in many different parts of the world due to "Rising Number of Promotional Activities for Flavored and Functional Water Brands ". Furthermore, some recent industry insights like "On 26th February 2020, Danone has agreed to acquire a majority stake in UK-based bottled water company Harrogate Water for an undisclosed sum. Danone will acquire the stake in the company through its Danone Waters UK & Ireland subsidiary, and the addition of the Harrogate Spring Water brand expands Danone’s existing bottled water range, which already includes major brands such as Evian and Volvic. and On 14th September 2020, PepsiCo to launch a drink to aid sleep as consumers struggle with stress. PepsiCo is launching a new drink called Driftwell that is meant to help consumers relax and unwind before bed. The enhanced water drink contains 200 milligrams of L-theanine and 10% of the daily value of magnesium." is constantly making the industry dynamic. One of the challenges that industry facing is "Stiff Competition in the Flavored and Functional Water Market"

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Flavored and Functional Water market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Flavored and Functional Water market and other related sub-markets covered in the study.

o Key & emerging players in the Flavored and Functional Water market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Flavored and Functional Water market size is calculated using market estimation process, the Flavored and Functional Water market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Flavored and Functional Water market size has been validated using both top-down and bottom-up approaches.