According to the study, The changing lifestyle trend and increasing disposable is one of the primary growth factors for the market. The increasing demand for high-resolution TV is also expected to contribute significantly to the Android TV market. Overall, Family applications of Android TV, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as Sony Corporation (Japan), LG Electronics Inc. (South Korea), Panasonic Corporation (Japan), Hisense (China), TCL Corporation (China), Sharp Corporation (Japan), XiaoMi Corporation (China), Tosibha Corporation (Japan), Haier Inc. (China) and Skyworth Digital Holding Ltd.(China) pushing strong cash flow in Market which is also a key in driving revenue growth.

AMA’s Analyst on the Global Android TV market identified that the demand is rising in many different parts of the world as "Increasing consumer awareness and demand from emerging countries are expected to offer numerous opportunities for growth over the forecast period.". One of the challenges that industry facing is "Concerns over privacy and security hamper"

The report provides an in-depth analysis and forecast about the industry covering the following key features:

• Detailed Overview of Android TV market will help deliver clients and businesses making strategies.
• Influencing factors that thriving demand and latest trend running in the market
• What is the market concentration? Is it fragmented or highly concentrated?
• What trends, challenges and barriers will impact the development and sizing of Android TV market
• SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights.
• What growth momentum or downgrade market may carry during the forecast period?
• Which region may tap highest market share in coming era?
• What focused approach and constraints are holding the Android TV market tight?
• Which application/end-user category or Product Type [32 inch, 40 inch, 42 inch, 55inch and ?60 inch] may seek incremental growth prospects?
• What would be the market share of key countries like Germany, USA, France, China etc.?

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Android TV market and other related sub-markets covered in the study.

o Key & emerging players in the Android TV market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Android TV market size is calculated using market estimation process, the Android TV market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Android TV market size has been validated using both top-down and bottom-up approaches.