The article cited AMA's Global Water Softeners Market Study explored substantial growth with CAGR of 5.0%. According to the study, Introduction of smart water softeners by key manufacturers. is one of the primary growth factors for the market. Increasing awareness over ill effects of hard water usage is also expected to contribute significantly to the Water Softeners market. Overall, Residential applications of Water Softeners, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as 3M (United States), A.O. Smith Water Technologies (United States), BWT Aktiengesellschaft (Austria), Culligan International Company (United States), EcoWater Systems LLC (United States), Pentair Residential Filtration LLC (United States), Feedwater Limited (United Kingdom), Fleck Systems (United States), Harvey Water Softeners Limited (United Kingdom), Kinetico Incorp. (United Kingdom), Marlo Incorp. (United States), Monarch Water Limited (United Kingdom), Pelican Water Systems (United States), Qingdao Haier Co., Limited (China), Watts Water Technologies Inc., (United States), Evoqua Water Technologies (United States) and Whirlpool Corp. (United States) pushing strong cash flow in Market which is also a key in driving revenue growth.

AMA’s Analyst on the Global Water Softeners market identified that the demand is rising in many different parts of the world as "Rising construction activities, expanding industrial activities have generated improved demand for water purification systems for treating water supply which in turn is providing opportunity for these market players.". Furthermore, some recent industry insights like "On September 2018, A.O Smith became primary water treatment product supplier brand at Lowe’s the United States home and A. O. Smith has also provided merchandising support through new branded displays and improved online experience, including a product selector tool on AOSmith at Lowes.com, to help customers determine the right product for their needs." is constantly making the industry dynamic. One of the challenges that industry facing is "The threat of using soft water softener systems on the environment is posing a challenge for this market., Alternatives used for softening water like chemical filters and Installation cost of water softener system."

The report provides an in-depth analysis and forecast about the industry covering the following key features:

• Detailed Overview of Water Softeners market will help deliver clients and businesses making strategies.
• Influencing factors that thriving demand and latest trend running in the market
• What is the market concentration? Is it fragmented or highly concentrated?
• What trends, challenges and barriers will impact the development and sizing of Water Softeners market
• SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights.
• What growth momentum or downgrade market may carry during the forecast period?
• Which region may tap highest market share in coming era?
• What focused approach and constraints are holding the Water Softeners market tight?
• Which application/end-user category or Product Type [Salt Based Water Softeners and Salt Free Water Softeners] may seek incremental growth prospects?
• What would be the market share of key countries like Germany, USA, France, China etc.?

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Water Softeners market and other related sub-markets covered in the study.

o Key & emerging players in the Water Softeners market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Water Softeners market size is calculated using market estimation process, the Water Softeners market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Water Softeners market size has been validated using both top-down and bottom-up approaches.