Athleisure- Market: Key Segment that May Turn Out as Game Changer

Athleisure- Market Latest Edition Published with Forecast to 2030
The article cited AMA's Global Athleisure- Market Study explored substantial growth with CAGR of 6.6%. According the report, Increasing Demand of Fashion Industry and Foot were Industry is one of the primary growth factors for the market. Increased Sports Participation and Flourishing Demand for Sports Apparel is also expected to contribute significantly to the Athleisure- market. Overall, applications of Athleisure-, and the growing awareness of them, is what makes this segment of the industry important to its overall growth.

AMA’s Analyst on the Global Athleisure- market identified that the demand is rising in many different parts of the world as "increasing popularity and demand for athleisure products ". Furthermore, some recent industry insights like "In October 2023, Bata India, has announced the expansion of its product portfolio in activewear and athleisure clothing with the launch of ‘Power Acti-Wear’. With a focus on comfort and contemporary style, the clothing range aims to offer latest innovation and technology to fitness enthusiasts under Bata’s flagship athleisure brand ‘Power." is constantly making the industry dynamic. One of the challenges that industry facing is "increase in consumer fitness and health consciousness"

The End Users, such as Men, is boosting the Athleisure- market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The Distribution Channel, such as Online, is boosting the Athleisure- market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Athleisure- market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Athleisure- market and other related sub-markets covered in the study.

o Key & emerging players in the Athleisure- market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Athleisure- market size is calculated using market estimation process, the Athleisure- market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Athleisure- market size has been validated using both top-down and bottom-up approaches.

Praveen Kumar

Head & Director of Sales