According to the report, Increasing Demand for Live Television is one of the primary growth factors for the market. Increasing Adoption of Over the Top Services is also expected to contribute significantly to the Smartphone TV market. Overall, Household applications of Smartphone TV, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. New players are beginning to enter the market and established companies have been changing their business models – a trend that will continue in the future.

AMA’s Analyst on the Global Smartphone TV Market identified that the demand is rising in many different parts of the world due to "Increasing Demand for Android-Based Smartphone TV ". One of the challenges that industry facing is "Power Consumption"

The Smartphone OS, such as Android, is boosting the Smartphone TV market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The Content, such as Offline Smartphone TV, is boosting the Smartphone TV market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The Service , such as Free-to-Air, is boosting the Smartphone TV market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Smartphone TV market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Smartphone TV market and other related sub-markets covered in the study.

o Key & emerging players in the Smartphone TV market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Smartphone TV market size is calculated using market estimation process, the Smartphone TV market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Smartphone TV market size has been validated using both top-down and bottom-up approaches.