All Canadian provinces have legislations passed to ban expiry dates and fees collected on gift cards. Provincial gift card legislation does not apply to sectors that are regulated under federal laws. For example, gift cards that resemble credit cards (i.e. Visa, MasterCard, or American Express branding) and phone cards are regulated by the federal government.

According to the report, Technological Innovation in Product Offerings is one of the primary growth factors for the market. Growing Demand for Gift Card and Incentive Card in the Corporate Sector across the Globe is also expected to contribute significantly to the Gift Card and Incentive Card market. Overall, Restaurant applications of Gift Card and Incentive Card, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Function, such as Closed Loop, is boosting the Gift Card and Incentive Card market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The End-User, such as Corporate, is boosting the Gift Card and Incentive Card market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Sales Channel, such as Online, is boosting the Gift Card and Incentive Card market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

New technologies and major shifts in the industry will be game-changing factors that all players have to react now in order to maintain strong positions in the future. As many industry experts agree that significant changes are ahead. AMA’s Analyst on the Global Gift Card and Incentive Card market identified that the demand is rising in many different parts of the world as "Robust Technological and Product Development Attracting Number of Consumer ".

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Gift Card and Incentive Card market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2022 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Gift Card and Incentive Card market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Gift Card and Incentive Card market size is calculated using market estimation process, the Gift Card and Incentive Card market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Gift Card and Incentive Card market size has been validated using both top-down and bottom-up approaches.