The article cited AMA's Global Interactive Advertising Market Study explored substantial growth with CAGR of 14.25%. According the report, Technological advancement that includes reaching to mass audience in less time is one of the primary growth factors for the market. Increasing adoption of smartphone users is also expected to contribute significantly to the Interactive Advertising market. Overall, Retail and Consumer Goods applications of Interactive Advertising, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as Grey Global Group (United States), Wieden+Kennedy (United States), Butler, Shine, Stern & Partners (United States), Ogilvy (United States), BBDO (United States), Crispin Porter + Bogusky (United States), Interpublic Group (IPG) (United States), Deutsch Inc. (United States) and Droga5 (United States) may see astonishing sales in this Market and certainly improve revenue growth.

The Advertising Type, such as Online Interactive Advertising, is boosting the Interactive Advertising market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

AMA’s Analyst on the Global Interactive Advertising market identified that the demand is rising in many different parts of the world as "Increasing growth of e-commerce". Furthermore, some recent industry insights like "In December 2022, BBDO Singapore and Boom Digital Media, the one-stop creative TikTok specialist, announced a new exclusive alliance to help clients and brands create new opportunities and capitalize on virality in the digital world. The new partnership brings together BBDO’s integrated expertise with Boom Digital’s experience in social media and a team of experts, including Boom Digital founder Ming Wei, mingweirocks, one of Southeast Asia’s most followed TikTok creators. In addition to having 35 million followers on social media, he has created comedy skits and videos that have gained more than 10 billion views with his father, Daddy Ming." is constantly making the industry dynamic. One of the challenges that industry facing is "Lack of awareness in underdeveloped countries"

The report provides an in-depth analysis and forecast about the industry covering the following key features:

• Detailed Overview of Interactive Advertising market will help deliver clients and businesses making strategies.
• Influencing factors that thriving demand and latest trend running in the market
• What is the market concentration? Is it fragmented or highly concentrated?
• What trends, challenges and barriers will impact the development and sizing of Interactive Advertising market
• SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights.
• What growth momentum or downgrade market may carry during the forecast period?
• Which region may tap highest market share in coming era?
• What focused approach and constraints are holding the Interactive Advertising market tight?
• Which application/end-user category or Product Type [Videos, Social Media, Internet, Mobile Advertising and Others] may seek incremental growth prospects?
• What would be the market share of key countries like Germany, USA, France, China etc.?

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Interactive Advertising market and other related sub-markets covered in the study.

o Key & emerging players in the Interactive Advertising market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Interactive Advertising market size is calculated using market estimation process, the Interactive Advertising market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Interactive Advertising market size has been validated using both top-down and bottom-up approaches.