The revenue mix of most of the companies of Unified Communication- Market may change in coming time. One of the important factors would be the shift in topline of the clientele that will push them hard to adopt innovation and spend more on R&D to meet ever dynamic evolving requirements. Some of the players who are preparing for their clients’ future revenue shift will ride the tide, while others might find it challenging to sustain. To cite an in-depth market outlook AMA released its new publication on Unified Communication- Market with coverage over 100+ industry players, some of the profiled players are HEWLETT-PACKARD (United States), IBM (United States), MICROSOFT (United States), SIEMENS ENTERPRISE COMMUNICATIONS (India), VERIZON COMMUNICATIONS (United States), AASTRA (Canada), ALCATEL-LUCENT (France), AT&T (United States), CISCO (United States) and CONNECT SOLUTIONS (United States).

According to the report, Proliferation of Smart Phones is one of the primary growth factors for the market. Rise in need for improved Communication Solutions is also expected to contribute significantly to the Unified Communication- market. Overall, Video applications of Unified Communication-, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Organization Size, such as Large Enterprises, is boosting the Unified Communication- market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Industry Vertical, such as Energy and Utilities, is boosting the Unified Communication- market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

AMA’s Analyst on the Global Unified Communication- market identified that the demand is rising in many different parts of the world as "Increasing Awareness about Technological changes in Emerging Economies among end user". Furthermore, some recent industry insights like "In 2021, Cisco announced the intent to acquire privately-held, U.S.-based Socio Labs, a modern event technology platform that provides event organizers with everything they need to successfully host in-person, virtual or hybrid events of any size and format. Together with Socio Labs, Cisco will enrich Webex Events beyond meetings, webinars and webcasts to also include large-scale, multi-session hybrid events and conferences. The solution will enable live streaming, sponsorship, networking and advanced analytics, along with continuous engagement before, during and after events – as well as Webex features like polling, Q&A, chat and real-time translation." is constantly making the industry dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:

• Detailed Overview of Unified Communication- market will help deliver clients and businesses making strategies.
• Influencing factors that thriving demand and latest trend running in the market
• What is the market concentration? Is it fragmented or highly concentrated?
• What trends, challenges and barriers will impact the development and sizing of Unified Communication- market
• SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights.
• What growth momentum or downgrade market may carry during the forecast period?
• Which region may tap highest market share in coming era?
• What focused approach and constraints are holding the Unified Communication- market tight?
• Which application/end-user category or Product Type [Equipment, Software and Services] may seek incremental growth prospects?
• What would be the market share of key countries like Germany, USA, France, China etc.?

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Unified Communication- market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Have a look at detailed Table of Content for Unified Communication- Market Study

Data Triangulation
The overall Unified Communication- market size is calculated using market estimation process, the Unified Communication- market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Unified Communication- market size has been validated using both top-down and bottom-up approaches.