Over the past few year, factors such as Digital Transformation in Retail Industry and Growing Popularity of Cloud-based Solutions have contributed to the development of the Global Retail Media Platform market.
Undoubtedly, Surging Demand for Retail Media Platforms to Advertise or Promote Products and Increase the Revenue Margin
is the most promising market promoter, bringing direct and indirect economic benefits to the market sizing. The Global Retail Media Platform market is expected to make a significant contribution
AMA research has engaged in the competitive assessment of China & Global Retail Media Platform Players for 5 years. The Top 10 Competitive Players in the Retail Media Platform in 2022 clearly displays the competitive situations of main Retail Media Platform Playersin 2022. The research shows that companies in top 10 list are divided up by dominating countries, namely, United States occupying half of the list showcasing strong market competitive advantage.
The Business Size, such as Small & Medium Businesses, is boosting the Retail Media Platform market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
The End-user, such as Supermarkets, is boosting the Retail Media Platform market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
With the multiple advantages of technology, cost and service, many major Players such as Amazon (United States), Criteo (France), Crealytics (Germany), Epsilon (United States), Microsoft Corporation (United States), Mabaya (Israel), CitrusAd (United States), Marin Software (United States), Amazon Advertising Sponsored Products (United States), Feedvisor360 (United States), Navori QL Digital Signage Software (Switzerland) and Criteo Commerce Max (NEW YORK) developed rapidly. They kept leading domestic market and on the other way actively developing international market and seizing market share, becoming the backbone of Global Retail Media Platform industry.This framework should serve as a basic structure to support the strategic decision-making process for industry players. For instance, the question of whether a Players wants to expand into other areas of the market value chain fundamentally determines its strategy.
The report provides an in-depth analysis and forecast about the industry covering the following key features: o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies o Analyses the Global Retail Media Platform market according to Type, Application, and regions o Analyzes the top 10 players in terms of market reach, business strategy, and business focus o Provides stakeholders insights and key drivers & trends of the market
**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2020 currency rates.
Data Triangulation The overall Retail Media Platform market size is calculated using market estimation process, the Retail Media Platform market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Retail Media Platform market size has been validated using both top-down and bottom-up approaches.