The article cited AMA's Global Fortified Salts Market Study explored substantial growth with CAGR of 8.2%. According the report, Rising prevalence of anemia due to iron deficiency is one of the primary growth factors for the market. Growing malnutrition concerns among children and adults is also expected to contribute significantly to the Fortified Salts market. Overall, Hotels applications of Fortified Salts, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as Cargill (United States), Tata Chemicals (India), AkzoNobel salt (United States), Compass Minerals (United States), China National Salt Industry (China), Ankur Salt (India), Schweizer Salinen (Switzerland), United Salt Corporation (United States), Nirma Shudh (India) and Compass Minerals (United States) may see astonishing sales in this Market and certainly improve revenue growth.

The By Distribution Channels, such as Hypermarkets & supermarkets, is boosting the Fortified Salts market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

AMA’s Analyst on the Global Fortified Salts market identified that the demand is rising in many different parts of the world as "Growth of hospitality & services industry along with increasing multi-cuisine restaurants ". Furthermore, some recent industry insights like "In May 2023, the World Health Assembly adopted a resolution promoting food fortification with folic acid to accelerate the slow pace of prevention of spina bifida and other birth defects associated with low maternal folate levels at the time of early pregnancy." is constantly making the industry dynamic. One of the challenges that industry facing is "Increase in awareness about the consumption of fortified salt in emerging countries"

The report provides an in-depth analysis and forecast about the industry covering the following key features:

• Detailed Overview of Fortified Salts market will help deliver clients and businesses making strategies.
• Influencing factors that thriving demand and latest trend running in the market
• What is the market concentration? Is it fragmented or highly concentrated?
• What trends, challenges and barriers will impact the development and sizing of Fortified Salts market
• SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights.
• What growth momentum or downgrade market may carry during the forecast period?
• Which region may tap highest market share in coming era?
• What focused approach and constraints are holding the Fortified Salts market tight?
• Which application/end-user category or Product Type [Iodine, Iron and Double fortified] may seek incremental growth prospects?
• What would be the market share of key countries like Germany, USA, France, China etc.?

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Fortified Salts market and other related sub-markets covered in the study.

o Key & emerging players in the Fortified Salts market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Fortified Salts market size is calculated using market estimation process, the Fortified Salts market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Fortified Salts market size has been validated using both top-down and bottom-up approaches.