The shape and size of the fortified rice kernel should be as close to normal milled rice as possible, according to Ministry of Consumer Affairs, Food and Public Distribution guidelines. length and width of the grain should be 5 mm and 2.2 mm, respectively.

The article cited AMA's "Global Red Rice Market Study" explored substantial growth in Asia Pacific and of 3.1%. According to the report, Growing Consumption of Red Rice As A Functional Food Due to Availability of High Amount of Polyphenols is one of the primary growth factors for the market. Increasing Use of Red Rice in Health Supplements and as a Food Additive in Variety of Dishes is also expected to contribute significantly to the Red Rice market. Overall, applications of Red Rice, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Nature, such as Organic, is boosting the Red Rice market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Sales Channel, such as Online, is boosting the Red Rice market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The End-user, such as Commercial, is boosting the Red Rice market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

AMA’s Analyst on the Global Red Rice market identified that the demand is rising in many different parts of the world as "The Consumption of Rice by More than Half of Global Population on a Daily Basis". Furthermore, some recent industry insights like "On 21st July 2021, Riviana Foods Inc., a division of Ebro Foods in Madrid, Spain, has launched Success Garden & Grains Blends, the first boil-in-bag product that combines rice with simple ingredients. Success Garden & Grains Blends come in two flavours: white rice with black beans, corn, and bell peppers, and white rice with peas, carrot, and red bell peppers." is constantly making the industry dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Red Rice market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2021 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Red Rice market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Have a look at detailed Table of Content for Red Rice Market Study

Data Triangulation
The overall Red Rice market size is calculated using market estimation process, the Red Rice market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Red Rice market size has been validated using both top-down and bottom-up approaches.