PPC Call Tracking Tools Market Review: Long-Term Opportunity Vs. Short-Term Challenges

PPC Call Tracking Tools Market Latest Edition Published with Forecast to 2027
According to the report, AI-Integrated Call Tracking System. is one of the primary growth factors for the market. High Adoption of Call Tracking Tools to Generate Maximum ROI from Marketing Channels. is also expected to contribute significantly to the PPC Call Tracking Tools market. Overall, applications of PPC Call Tracking Tools, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. New players are beginning to enter the market and established companies have been changing their business models – a trend that will continue in the future.

AMA’s Analyst on the Global PPC Call Tracking Tools Market identified that the demand is rising in many different parts of the world due to "Growing Trend of Online Marketing and Use of Various Social Media for Promotion.". Furthermore, some recent industry insights like "In November 2020, Marchex launched Marketing Edge, an AI-fueled conversational analytics solution that enables brand marketers and agencies to more effectively drive sales conversations. The tool captures conversational data across multiple communication channels, including calls, text, and chat as well as web form completions, and uses artificial intelligence-powered conversation intelligence to identify and classify the conversations that drive sales." is constantly making the industry dynamic. One of the challenges that industry facing is "Lack of Awareness Among People and Slow Adoption by SMEs."

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global PPC Call Tracking Tools market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the PPC Call Tracking Tools market and other related sub-markets covered in the study.

o Key & emerging players in the PPC Call Tracking Tools market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall PPC Call Tracking Tools market size is calculated using market estimation process, the PPC Call Tracking Tools market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global PPC Call Tracking Tools market size has been validated using both top-down and bottom-up approaches.

Praveen Kumar

Head & Director of Sales