The revenue mix of most of the companies of Connected TV’s Market may change in coming time. One of the important factors would be the shift in topline of the clientele that will push them hard to adopt innovation and spend more on R&D to meet ever dynamic evolving requirements. Some of the players who are preparing for their clients’ future revenue shift will ride the tide, while others might find it challenging to sustain. To cite an in-depth market outlook AMA released its new publication on Connected TV’s Market with coverage over 100+ industry players, some of the profiled players are Koninklijke Philips NV (Netherlands), LG Electronics Inc. (South Korea), Apple Inc. (United States), Haier Group Corporation (China), Hitachi Ltd (Japan), Insignia Systems Inc. (United States), IZIO Inc. (Brazil), Panasonic Corporation (Japan), Samsung Electronics Co. Ltd (South Korea) and Sony Corporation (Japan).

The article cited AMA's "Global Connected TV’s Market Study" explored substantial growth in Asia Pacific and CAGR of 14.5%. According to the report, Emergence of Advance Connected Devices with AI Technology is one of the primary growth factors for the market. Increasing Millennial Viewership on Smart Platforms is also expected to contribute significantly to the Connected TV’s market. Overall, applications of Connected TV’s, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Size, such as Less than 30 Inch, is boosting the Connected TV’s market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The End Use, such as Residential, is boosting the Connected TV’s market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Distribution, such as E-commerce Portal, is boosting the Connected TV’s market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Display Panel, such as LCD, is boosting the Connected TV’s market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Resolution, such as 4K UHD TV, is boosting the Connected TV’s market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

AMA’s Analyst on the Global Connected TV’s market identified that the demand is rising in many different parts of the world as "Increasing Demand Across Emerging Regions". Furthermore, some recent industry insights like "On 6th April, 2021 - tvScientific Launched Connected TV Performance Advertising Platform. The New Platform Combines the Power of TV Advertising with The Control and Measurability of Digital Platforms, Making It Ideal for Performance Marketers, Media Agencies. and On 26th May, 2021 - Realme Introduced its Smart TV 4K With Dolby Vision and Dolby Atmos in the Indian Market. Following the Realme Smart TV and Realme Smart SLED TVs series, The New Smart TV Line Is Realme's Third Significant Television Introduction. Ultra-HD HDR Displays Will Be Available on The Latest TV Models." is constantly making the industry dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:

• Detailed Overview of Connected TV’s market will help deliver clients and businesses making strategies.
• Influencing factors that thriving demand and latest trend running in the market
• What is the market concentration? Is it fragmented or highly concentrated?
• What trends, challenges and barriers will impact the development and sizing of Connected TV’s market
• SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights.
• What growth momentum or downgrade market may carry during the forecast period?
• Which region may tap highest market share in coming era?
• What focused approach and constraints are holding the Connected TV’s market tight?
• Which application/end-user category or Product Type may seek incremental growth prospects?
• What would be the market share of key countries like Germany, USA, France, China etc.?

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2021 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Connected TV’s market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Have a look at detailed Table of Content of Connected TV’s Market Research Study 2022

Data Triangulation
The overall Connected TV’s market size is calculated using market estimation process, the Connected TV’s market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Connected TV’s market size has been validated using both top-down and bottom-up approaches.