The article cited AMA's Global BLE Beacon Market Study explored substantial growth with CAGR of %. According the report, The Surging Eminence of Location-Based Marketing in the Retail Industry
is one of the primary growth factors for the market. Growing Number of Mobile App Companies Tapping the Proximity Solutions Market
is also expected to contribute significantly to the BLE Beacon market. Overall, Retail
applications of BLE Beacon, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as Estimote (United States), Gimbal (United States), Cisco (United States), Aruba (A Hewlett Packard Enterprise Company) (United States), Leantegra (United States), Kontakt.io (Poland), Swirl Networks (United States), Onyx Beacon (Romania), Bluvision (An HID Global Company) (United States), Accent Systems (Spain) and BlueUp (Italy) may see astonishing sales in this Market and certainly improve revenue growth.
The Components, such as Hardware, is boosting the BLE Beacon market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
The Deployment, such as Indoor, is boosting the BLE Beacon market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
AMAs Analyst on the Global BLE Beacon market identified that the demand is rising in many different parts of the world as "Increasing Investments in the Beacon Technology
". Furthermore, some recent industry insights like "In January 2017 - The Americas Mart in Georgia and Atlanta, which are the two biggest wholesale trade hubs in the United States, is where Aruba Networks, Inc. unveiled its Beacon technology. For the target sites, the business sought to provide beacon navigation amenities including NFC and Wi-Fi technology." is constantly making the industry dynamic. One of the challenges that industry facing is "High Rate of Security Concerns and Highly Competitive"
The report provides an in-depth analysis and forecast about the industry covering the following key features:
Detailed Overview of BLE Beacon market will help deliver clients and businesses making strategies. Influencing factors that thriving demand and latest trend running in the market What is the market concentration? Is it fragmented or highly concentrated? What trends, challenges and barriers will impact the development and sizing of BLE Beacon market SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights. What growth momentum or downgrade market may carry during the forecast period? Which region may tap highest market share in coming era? What focused approach and constraints are holding the BLE Beacon market tight? Which application/end-user category or Product Type [iBeacon and Eddystone] may seek incremental growth prospects? What would be the market share of key countries like Germany, USA, France, China etc.?
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the BLE Beacon market and other related sub-markets covered in the study.
o Key & emerging players in the BLE Beacon market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall BLE Beacon market size is calculated using market estimation process, the BLE Beacon market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global BLE Beacon market size has been validated using both top-down and bottom-up approaches.