Customer Analytics in E-commerce: 3 Growth Factors Market Participants Should Consider

Customer Analytics in E-commerce Market Latest Edition Published with Forecast to 2030


The article cited AMA's "Global Customer Analytics in E-commerce Market Study" explored CAGR of 15.0%. According to the report, Rising adoption of disruptive technologies, technologies such as AI, ML, and business process automation to streamline marketing operations is one of the primary growth factors for the market. Digitalizing to enhance customer experience and E-commerce operations is also expected to contribute significantly to the Customer Analytics in E-commerce market. Overall, Merchandising analysis applications of Customer Analytics in E-commerce, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Organization Size, such as Large Enterprises, is boosting the Customer Analytics in E-commerce market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Offline Online, such as Web, is boosting the Customer Analytics in E-commerce market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Components , such as Solutions, is boosting the Customer Analytics in E-commerce market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

AMA’s Analyst on the Global Customer Analytics in E-commerce market identified that the demand is rising in many different parts of the world as "Emerging demand from the developing regions ". Furthermore, some recent industry insights like "In August 2023, Emplifi, has launched of Unified Analytics, an integrated solution that aggregates, analyses, and presents customer data in an easily digestible format. As an integral component of Emplifi’s Customer Engagement platform, Unified Analytics provides deep business insights that can vastly improve the customer experience by bringing together social media data, customer service and care case management data, Voice of Customer (VoC) insights, and influencer marketing analytics." is constantly making the industry dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Customer Analytics in E-commerce market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Customer Analytics in E-commerce market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Check more with in-depth analysis and forecast of Customer Analytics in E-commerce market study, Click here

Data Triangulation
The overall market size is calculated using market estimation process, the market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the market size has been validated using both top-down and bottom-up approaches.

Praveen Kumar

Head & Director of Sales