According to the study, Integration of Augmented Reality in Marketing to Build Consumer Relationship, Boost Sales and Add Value to the Shopper Experience is one of the primary growth factors for the market. Reduce Overhead & Shipping Costs with Augmented Reality is also expected to contribute significantly to the AR in Retail market. Overall, Furniture and Decoration applications of AR in Retail, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as Google Inc. (United States), Amazon Inc. (United States), Apple Inc. (United States), Microsoft Corporation (United States), IKEA (Netherlands), PTC (United States), ZealAR (Australia), VALIS XR (Australia), Wikitude (Austria) and DAQRI (United States) pushing strong cash flow in Market which is also a key in driving revenue growth.

AMA’s Analyst on the Global AR in Retail market identified that the demand is rising in many different parts of the world as "Technological Advancements Such As Rollout of 5G Connectivity, As Well As the Launch of AR Apps or Functionalities ". Furthermore, some recent industry insights like "In 2017, IKEA has launched a new augmented reality application that allows users to test IKEA's products in real-time through Apple iOS 11’s ARKit technology. Dubbed IKEA Place, the iPhone- and iPad-compatible free application features realistically rendered, true-to-scale 3D products." is constantly making the industry dynamic. One of the challenges that industry facing is "Difficulty in Generating Efficient 3D Models and Creating Content for Widespread Use, Choosing Developers and Creating a Realistic Experience"

The report provides an in-depth analysis and forecast about the industry covering the following key features:

• Detailed Overview of AR in Retail market will help deliver clients and businesses making strategies.
• Influencing factors that thriving demand and latest trend running in the market
• What is the market concentration? Is it fragmented or highly concentrated?
• What trends, challenges and barriers will impact the development and sizing of AR in Retail market
• SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights.
• What growth momentum or downgrade market may carry during the forecast period?
• Which region may tap highest market share in coming era?
• What focused approach and constraints are holding the AR in Retail market tight?
• Which application/end-user category or Product Type [Marker-based AR and Markerless AR] may seek incremental growth prospects?
• What would be the market share of key countries like Germany, USA, France, China etc.?

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the AR in Retail market and other related sub-markets covered in the study.

o Key & emerging players in the AR in Retail market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall AR in Retail market size is calculated using market estimation process, the AR in Retail market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global AR in Retail market size has been validated using both top-down and bottom-up approaches.