According the report, Technology Advancement and Innovation in Omnichannel Customer Engagement is one of the primary growth factors for the market. Growing Adoption of Customer Engagement Solution to Reduce Customer Churn Rate is also expected to contribute significantly to the Omnichannel Customer Engagement market. Overall, BFSI applications of Omnichannel Customer Engagement, and the growing awareness of them, is what makes this segment of the industry important to its overall growth.

AMA’s Analyst on the Global Omnichannel Customer Engagement market identified that the demand is rising in many different parts of the world as "Increased Investment in Artificial Intelligence ". Furthermore, some recent industry insights like "In May 2018, Pegasystems has upgraded its product portfolio by introducing new AI Features in Its Customer Engagement software, and it will provide banks with complete AI control and transparency, ensuring banks remain in regulatory compliance while driving additional revenue and providing exceptional customer experiences." is constantly making the industry dynamic. One of the challenges that industry facing is "Managing Security with Multiple Customer Touchpoints and Choosing the Proper Mix of Technology and Personnel"

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Omnichannel Customer Engagement market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Omnichannel Customer Engagement market and other related sub-markets covered in the study.

o Key & emerging players in the Omnichannel Customer Engagement market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Omnichannel Customer Engagement market size is calculated using market estimation process, the Omnichannel Customer Engagement market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Omnichannel Customer Engagement market size has been validated using both top-down and bottom-up approaches.