The article cited AMA's Global Live E-commerce Market Study explored substantial growth with CAGR of 11.28%. According the report, Increasing acceptance of technology is allowing the e-commerce sector to be more efficient and reachable is one of the primary growth factors for the market. The increase in B2C sales is particularly evident is also expected to contribute significantly to the Live E-commerce market. Overall, Clothes applications of Live E-commerce, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as Alibaba (China), Amazon (United States), Byte Dance (China), Tencent(China), Inly Media Co., Ltd. (China), Livby(United States), Mogu Inc. (China), Rocket Internet (Germany), Sea Group (Singapore) and Shoclef(United States) may see astonishing sales in this Market and certainly improve revenue growth.

The Sales Channel, such as Business-to-consumers (B2C), is boosting the Live E-commerce market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

AMA’s Analyst on the Global Live E-commerce market identified that the demand is rising in many different parts of the world as "The rapid growth of live e-commerce in developing countries such as China". Furthermore, some recent industry insights like "In December 2023, Open Network for Digital Commerce (ONDC) on announced two separate partnerships with Google and Meta, to expand its outreach to small businesses through Google Maps and WhatsApp. This, in turn, will help the service scale up its net transactions per month among consumers and large enterprises alike." is constantly making the industry dynamic. One of the challenges that industry facing is "Lack of awareness regarding Live E-commerce"

The report provides an in-depth analysis and forecast about the industry covering the following key features:

• Detailed Overview of Live E-commerce market will help deliver clients and businesses making strategies.
• Influencing factors that thriving demand and latest trend running in the market
• What is the market concentration? Is it fragmented or highly concentrated?
• What trends, challenges and barriers will impact the development and sizing of Live E-commerce market
• SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights.
• What growth momentum or downgrade market may carry during the forecast period?
• Which region may tap highest market share in coming era?
• What focused approach and constraints are holding the Live E-commerce market tight?
• Which application/end-user category or Product Type [Domestic E-commerce and Transboundary E-commerce] may seek incremental growth prospects?
• What would be the market share of key countries like Germany, USA, France, China etc.?

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Live E-commerce market and other related sub-markets covered in the study.

o Key & emerging players in the Live E-commerce market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Live E-commerce market size is calculated using market estimation process, the Live E-commerce market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Live E-commerce market size has been validated using both top-down and bottom-up approaches.