The article cited AMA's Global Marketing Analytics Software Market Study explored substantial growth with CAGR of 11.97%. According the report, Increase in Trend of Marketing Analytics is one of the primary growth factors for the market. Proliferation in Social Media Channels is also expected to contribute significantly to the Marketing Analytics Software market. Overall, Social Media Marketing applications of Marketing Analytics Software, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as Accenture plc (Ireland), Oracle Corporation (United States), IBM Corporation (United States), Adobe Systems Incorporated (United States), Wipro Corporation (India), SAS Institute Inc. (United States), Teradata Corporation (United States), Harte-Hanks Inc. (United States), Pegasystems Inc. (United States), Experian plc (Ireland), Microsoft Corporation (United States), Neustar, Inc. (United States), Google LLC (United States) and Salesforce.com Inc. (United States) may see astonishing sales in this Market and certainly improve revenue growth.

The End Users, such as Retail, is boosting the Marketing Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The Enterprise Size, such as Large Enterprises, is boosting the Marketing Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The Deployment, such as On-Premises, is boosting the Marketing Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

AMA’s Analyst on the Global Marketing Analytics Software market identified that the demand is rising in many different parts of the world as "Adoption of Cloud Technology and Big Data ". Furthermore, some recent industry insights like "In June 2018, Microsoft Corporation signed an agreement with New Sales Wales to trial a major data science project based on procurement analytics." is constantly making the industry dynamic. One of the challenges that industry facing is "Availability of Many Free Open Source Software and Lack of Awareness"

The report provides an in-depth analysis and forecast about the industry covering the following key features:

• Detailed Overview of Marketing Analytics Software market will help deliver clients and businesses making strategies.
• Influencing factors that thriving demand and latest trend running in the market
• What is the market concentration? Is it fragmented or highly concentrated?
• What trends, challenges and barriers will impact the development and sizing of Marketing Analytics Software market
• SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights.
• What growth momentum or downgrade market may carry during the forecast period?
• Which region may tap highest market share in coming era?
• What focused approach and constraints are holding the Marketing Analytics Software market tight?
• Which application/end-user category or Product Type [] may seek incremental growth prospects?
• What would be the market share of key countries like Germany, USA, France, China etc.?

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Marketing Analytics Software market and other related sub-markets covered in the study.

o Key & emerging players in the Marketing Analytics Software market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Marketing Analytics Software market size is calculated using market estimation process, the Marketing Analytics Software market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Marketing Analytics Software market size has been validated using both top-down and bottom-up approaches.