The article cited AMA's Global MICE Tourism Market Study explored substantial growth with CAGR of 7.5%. According the report, Increasing infrastructural development and continuous technological advancements in emerging nations is one of the primary growth factors for the market. There has been a surge in presence of corporate industries all around the globe. This has increased the frequency of business activities such as client meetings, brand promotions, and employee training activities and has supplemented the growth of global MICE industry is also expected to contribute significantly to the MICE Tourism market. Overall, Hotel
applications of MICE Tourism, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as ATPI (India), Capita Travel and Events (United Kingdom), IBTM Events (Spain), CWT Meetings & Events (United States), Interpublic Group (United States), BCD Meetings and Events (United States), Cievents (Australia), Grass Roots Meetings and Events (United Kingdom) and Questex (United States) may see astonishing sales in this Market and certainly improve revenue growth.
The Channel, such as Direct Sales, is boosting the MICE Tourism market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
AMAs Analyst on the Global MICE Tourism market identified that the demand is rising in many different parts of the world as "lnvestments in infrastructural development and technological advancements are expected to provide avenues for growth in the coming future.". One of the challenges that industry facing is "The concern of uncertain global geopolitical conditions"
The report provides an in-depth analysis and forecast about the industry covering the following key features:
Detailed Overview of MICE Tourism market will help deliver clients and businesses making strategies. Influencing factors that thriving demand and latest trend running in the market What is the market concentration? Is it fragmented or highly concentrated? What trends, challenges and barriers will impact the development and sizing of MICE Tourism market SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights. What growth momentum or downgrade market may carry during the forecast period? Which region may tap highest market share in coming era? What focused approach and constraints are holding the MICE Tourism market tight? Which application/end-user category or Product Type [Inbound Meetings, Incentives, Conferences and Exhibitions] may seek incremental growth prospects? What would be the market share of key countries like Germany, USA, France, China etc.?
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the MICE Tourism market and other related sub-markets covered in the study.
o Key & emerging players in the MICE Tourism market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall MICE Tourism market size is calculated using market estimation process, the MICE Tourism market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global MICE Tourism market size has been validated using both top-down and bottom-up approaches.