The article cited AMA's Global Education and Learning Analytics Market Study explored significant growth with CAGR of 21.69%. According to the report, Use of Machine Learning or Even Deep Learning is one of the primary growth factors for the market. Rising Need for Data-Driven Decisions to Improve Education Quality is also expected to contribute significantly to the Education and Learning Analytics market. Overall, People Acquisition and Retention applications of Education and Learning Analytics, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. New players are beginning to enter the market and established companies have been changing their business models – a trend that will continue in the future.

AMA’s Analyst on the Global Education and Learning Analytics Market identified that the demand is rising in many different parts of the world due to "Cloud-Based Learning Analytics Solutions ". Furthermore, some recent industry insights like "On 23 July 2019, Blackboard Inc., a leading education technology company for teaching, learning and student engagement, announced the availability of its Blackboard Data developer tier, giving eligible institutions direct access to information to help manage and differentiate their learning ecosystem." is constantly making the industry dynamic. One of the challenges that industry facing is "Lack of understanding of the Learning Analytics Ecosystem by Executives and Poor Institutional Infrastructure Raising Data Quality, Stewardship, and Standardization Issues"

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Education and Learning Analytics market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Education and Learning Analytics market and other related sub-markets covered in the study.

o Key & emerging players in the Education and Learning Analytics market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Education and Learning Analytics market size is calculated using market estimation process, the Education and Learning Analytics market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Education and Learning Analytics market size has been validated using both top-down and bottom-up approaches.