The article cited AMA's Global Real-Time Bidding Market Study explored significant growth with CAGR of 32.54%. According to the report, Rising Use of AI and ML in RTB is one of the primary growth factors for the market. Growing Internet Penetration and Increase in the Number of Smartphone Users is also expected to contribute significantly to the Real-Time Bidding market. Overall, E-commerce Ads applications of Real-Time Bidding, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. New players are beginning to enter the market and established companies have been changing their business models – a trend that will continue in the future.

AMA’s Analyst on the Global Real-Time Bidding Market identified that the demand is rising in many different parts of the world due to "Increasing Budgets for Digital Display Advertising ". Furthermore, some recent industry insights like "In April 2018, Google introduced an Exchange Bidding solution for its customers that use DoubleClick for Publishers (DFP) solution. Exchange Bidding solution provides multiple options to publishers to help them monetize their display ad inventory." is constantly making the industry dynamic. One of the challenges that industry facing is "Challenges Associated With Mobile Advertisement Frauds"

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Real-Time Bidding market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Real-Time Bidding market and other related sub-markets covered in the study.

o Key & emerging players in the Real-Time Bidding market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Real-Time Bidding market size is calculated using market estimation process, the Real-Time Bidding market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Real-Time Bidding market size has been validated using both top-down and bottom-up approaches.