How Location Based Marketing Market Players have Encountered Temporary Covid-19 Tailwinds; Worth Watching New Growth Cycle

Location Based Marketing Market Latest Edition Published with Forecast to 2030


The article cited AMA's "Global Location Based Marketing Market Study" explored CAGR of 18.0%. According to the report, Increasing focus of organisation on customer centricity is one of the primary growth factors for the market. Increased access to internet connectivity is contributing towards the growth of the market. This is resulting into the rising smartphone users. Further, the connection speed has been improved which allows the access to location based high definition video advertisements. Therefore, the better internet connectivity is fuelling the market of location based marketing. is also expected to contribute significantly to the Location Based Marketing market. Overall, Retail applications of Location Based Marketing, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Promotion, such as Banner Display/Pop ups, is boosting the Location Based Marketing market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Target location, such as Physical location, is boosting the Location Based Marketing market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

New technologies and major shifts in the industry will be game-changing factors that all players have to react now in order to maintain strong positions in the future. As many industry experts agree that significant changes are ahead. AMA’s Analyst on the Global Location Based Marketing market identified that the demand is rising in many different parts of the world as "Rising penetration of GPS equipped smartphones ". Furthermore, some recent industry insights like "In May 2019, Stratacache has launched walkbase asset which is a management tool for measuring real time location and increase the operational efficiency" which is constantly making the industry very dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Location Based Marketing market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Location Based Marketing market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Location Based Marketing market size is calculated using market estimation process, the Location Based Marketing market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Location Based Marketing market size has been validated using both top-down and bottom-up approaches.

Praveen Kumar

Head & Director of Sales