“In the United States, the standards covering the composition of juices and juice products and their labeling are governed by the FDA and USDA. Canada has similar regulations. Oversight of the fruit juice industry in EU countries is by a combination of compulsory directives and recommendations. In addition, the European Fruit Juice Association (AIJN) applies a code of practice in the evaluation of fruit and vegetable juices. This is a more detailed guideline, including figures for a large number of quality, authenticity and identity parameters that the fruit juice industry should adhere to. The AIJN Code of Practice was introduced in 1990 and is used by national food inspections as well as by fruit processors globally. Moreover, other major juice-importing regions also have a mixture of obligatory and voluntary standards to control imported food products.”

According to the report, Growing Health Consciousness among Millennials is one of the primary growth factors for the market. Increasing Demand for Organic Vegetable Juice is also expected to contribute significantly to the Vegetable Juice market. Overall, applications of Vegetable Juice, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Nature, such as Organic, is boosting the Vegetable Juice market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Distribution Channel, such as Supermarket, is boosting the Vegetable Juice market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The End User, such as HoReCa, is boosting the Vegetable Juice market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

AMA’s Analyst on the Global Vegetable Juice market identified that the demand is rising in many different parts of the world as "Growing Inclination towards Healthy Vegetable Juices ". Furthermore, some recent industry insights like "11th October 2019, The Coca-Cola Co launched new vegetable juice. The new tomato juice blend is a mix of tomato, carrot, celery, cucumber and beet juices. The company launched the new juice with an aim to enter another beverage category." is constantly making the industry dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Vegetable Juice market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Vegetable Juice market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

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Data Triangulation
The overall market size is calculated using market estimation process, the market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the market size has been validated using both top-down and bottom-up approaches.