AMA recognizes the following companies as the key players who are driving Free to air Service market, some of them are BBC (United Kingdom), BT (United Kingdom), Deutsche Telekom (Germany), Eutelsat (France), ITV (United Kingdom), Mediaset (Italy), ProSiebenSat (Germany), RTL (Luxembourg), Sky (United Kingdom) and Rai Pubblicità (Italy).

According to the report, some of the important driving forces behind the market growth are “Speedy rate of adoption of digital technologies ”. The primary concern of any business is the reduction of the overall operating cost. The increased need for operating efficiency and meeting regulatory demands at the same time have become major challenges for the original Players, additional restraints impacting market are “Limitation of accessing to fewer channels” which is continuously seeking attention of Industry Experts and Decision makers.

The study was conducted using primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market study and vendor landscape in addition to a SWOT analysis of the key Players.