Market Highlights:
Social analytics is a process of gathering of data from the social media platforms and these data are analyzed to make business decision. Social analytics market is expected to mark significant growth over forecasted period owing to increasing consumers spending on listening or social media monitoring. Major factors driving the growth of social media analytics market is the increasing number of social media users and great focus on market intelligence and increase in spending on analytics. The major companies are adding more proven technologies systematically and strategically in Asia-Pacific countries as these countries are focused on fastest-growing verticals in the IT sector. The market study is being classified by Type (Solution and Services), by Application (Customer Segmentation & Targeting, Competitor Benchmarking and Marketing Measurement) and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).

Key Players:
The prominent players in the Social Analytics Applications are Salesforce (United States), Oracle Corporation (United States), SAS Institute Inc. (United States), Adobe Systems Incorporated (United States), International Business Machines Corporation (United States), GoodData Corporation (United States), Brandwatch (United Kingdom), Clarabridge, Inc. (United States), Digimind (United States), Crimson Hexagon, Inc. (United States), Netbase Solutions, Inc. (United States) and Cision US Inc. (United States).



Key Questions Answered in the Report
What will the Social Analytics Applications Market size and the growth rate be in Future?
What are the key factors driving the Social Analytics Applications Market?
What are the key market trends and macro-economic impacting the growth of the Social Analytics Applications Market?
What are the challenges to market growth?
Who are the key vendors in the Social Analytics Applications Market?
What are the market opportunities and threats faced by the vendors in the Social Analytics Applications Market?
Trending factors influencing the market shares of the Players.
What are the key outcomes of the five forces analysis of the Social Analytics Applications Market?

Refer complete Table of Content of Social Analytics Applications Market Study

Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Social Analytics Applications market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Social Analytics Applications market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Social Analytics Manufacturers, Social Analytics Traders, End-Use Market Participants of Different Segments of Social Analytics, Government and Research Organizations, R&D Institutions and Others.
This helps us to gather the data for the players’ revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.