Global Digital Marketing Software

Digital Marketing Software Comprehensive Study by Type (Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, Web Content Management Software, Marketing Automation Software, Campaign Management, Video Advertising), Application (Banking, Financial Services, and Insurance, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, Media and Entertainment, Telecom and IT, Travel and Hospitality, Others), Deployment Type (On-Premises, Cloud), Component (Software, Services) Players and Region - Global Market Outlook to 2030

Digital Marketing Software Market by XX Submarkets | Forecast Years 2024-2030 | CAGR: 14.7%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Digital Marketing Software
Digital marketing software provides the prospect of enhancing the customer interaction via various sources like social networking sites, instant messaging systems, and mobile apps. Increasing adoption of digital marketing software is owing to the widespread social media platforms, growing digital marketing budgets in organizations, as well as increased internet penetration. Furthermore, the cloud solutions have played an important role due to its benefits such as minimum IT investments, cost effectiveness, as well as easy accessibility. The rising competition has demanded the emergence of marketing strategies from sales to satisfaction & retention of customers. Additionally, growing internet penetration & digitalization has offered the marketers with enormous scope to target their customers and improve the user experience. With these factors, the global digital marketing software growth is likely to boost over the coming years.

AttributesDetails
Study Period2018-2030
Base Year2023
High Growth MarketAsia-Pacific
UnitValue (USD Billion)
CAGR14.7%


The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that Global Players will contribute the maximum growth to Global Digital Marketing Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Microsoft Corporation (United States), Salesforce.Com, Inc. (United States), Oracle Corporation (United States), SAP SE (Germany), Marketo Inc.(United States), Hewlett-Packard (United States), Adobe Systems Incorporated (United States), IBM Corporation (United States), HubSpot Inc.(United States) and SAS Institute Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Act-On Software (United States) and SimplyCast Inc. (Canada).

Segmentation Overview
AMA Research has segmented the market of Global Digital Marketing Software market by Type (Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, Web Content Management Software, Marketing Automation Software, Campaign Management and Video Advertising), Application (Banking, Financial Services, and Insurance, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, Media and Entertainment, Telecom and IT, Travel and Hospitality and Others) and Region.



On the basis of geography, the market of Digital Marketing Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Deployment Type, the sub-segment i.e. On-Premises will boost the Digital Marketing Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Software will boost the Digital Marketing Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Popularity of Mobile Advertising with Growing Mobile Devices

Market Growth Drivers:
Growing of Social Media & Social Advertising and Custom-made Marketing Materials Attractive to Each Individual

Challenges:
Rapid technology advancements

Restraints:
Privacy & Security Concerns for Confidential Data

Opportunities:
Digital Engagement through VR and AR and Growing Requirement of AI and Big Data Analytics in Digital Marketing

Market Leaders and their expansionary development strategies
In August 2023, Microsoft Advertising collaborates with TikTok Ads to offer marketers seamless campaign management across both platforms, tapping into TikTok's explosive growth.
In October 2023, Semrush introduces "Marketing Cloud", a unified platform consolidating its SEO, content marketing, and social media tools for streamlined workflows.


Key Target Audience
Digital Marketing Software Providers, Value-Added Resellers (VARs), Research Organizations and Universities, Consulting Companies, Cloud Platform Providers, Technology Providers, Investors and Venture Capitalists, Suppliers, Distributors, and Contractors and End Users/Enterprise Users

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Customer Relationship Management Software
  • Email Marketing Software
  • Social Media Advertising
  • Search Marketing Software
  • Web Content Management Software
  • Marketing Automation Software
  • Campaign Management
  • Video Advertising
By Application
  • Banking, Financial Services, and Insurance
  • Transportation and Logistics
  • Consumer Goods and Retail
  • Education
  • Healthcare
  • Manufacturing
  • Media and Entertainment
  • Telecom and IT
  • Travel and Hospitality
  • Others
By Deployment Type
  • On-Premises
  • Cloud

By Component
  • Software
  • Services

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Growing of Social Media & Social Advertising
      • 3.2.2. Custom-made Marketing Materials Attractive to Each Individual
    • 3.3. Market Challenges
      • 3.3.1. Rapid technology advancements
    • 3.4. Market Trends
      • 3.4.1. Popularity of Mobile Advertising with Growing Mobile Devices
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Digital Marketing Software, by Type, Application, Deployment Type, Component and Region (value) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Digital Marketing Software (Value)
      • 5.2.1. Global Digital Marketing Software by: Type (Value)
        • 5.2.1.1. Customer Relationship Management Software
        • 5.2.1.2. Email Marketing Software
        • 5.2.1.3. Social Media Advertising
        • 5.2.1.4. Search Marketing Software
        • 5.2.1.5. Web Content Management Software
        • 5.2.1.6. Marketing Automation Software
        • 5.2.1.7. Campaign Management
        • 5.2.1.8. Video Advertising
      • 5.2.2. Global Digital Marketing Software by: Application (Value)
        • 5.2.2.1. Banking, Financial Services, and Insurance
        • 5.2.2.2. Transportation and Logistics
        • 5.2.2.3. Consumer Goods and Retail
        • 5.2.2.4. Education
        • 5.2.2.5. Healthcare
        • 5.2.2.6. Manufacturing
        • 5.2.2.7. Media and Entertainment
        • 5.2.2.8. Telecom and IT
        • 5.2.2.9. Travel and Hospitality
        • 5.2.2.10. Others
      • 5.2.3. Global Digital Marketing Software by: Deployment Type (Value)
        • 5.2.3.1. On-Premises
        • 5.2.3.2. Cloud
      • 5.2.4. Global Digital Marketing Software by: Component (Value)
        • 5.2.4.1. Software
        • 5.2.4.2. Services
      • 5.2.5. Global Digital Marketing Software Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Digital Marketing Software: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Microsoft Corporation (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Salesforce.Com, Inc. (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Oracle Corporation (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. SAP SE (Germany)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Marketo Inc.(United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Hewlett-Packard (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Adobe Systems Incorporated (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. IBM Corporation (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. HubSpot Inc.(United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. SAS Institute Inc. (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Digital Marketing Software Sale, by Type, Application, Deployment Type, Component and Region (value) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Digital Marketing Software (Value)
      • 7.2.1. Global Digital Marketing Software by: Type (Value)
        • 7.2.1.1. Customer Relationship Management Software
        • 7.2.1.2. Email Marketing Software
        • 7.2.1.3. Social Media Advertising
        • 7.2.1.4. Search Marketing Software
        • 7.2.1.5. Web Content Management Software
        • 7.2.1.6. Marketing Automation Software
        • 7.2.1.7. Campaign Management
        • 7.2.1.8. Video Advertising
      • 7.2.2. Global Digital Marketing Software by: Application (Value)
        • 7.2.2.1. Banking, Financial Services, and Insurance
        • 7.2.2.2. Transportation and Logistics
        • 7.2.2.3. Consumer Goods and Retail
        • 7.2.2.4. Education
        • 7.2.2.5. Healthcare
        • 7.2.2.6. Manufacturing
        • 7.2.2.7. Media and Entertainment
        • 7.2.2.8. Telecom and IT
        • 7.2.2.9. Travel and Hospitality
        • 7.2.2.10. Others
      • 7.2.3. Global Digital Marketing Software by: Deployment Type (Value)
        • 7.2.3.1. On-Premises
        • 7.2.3.2. Cloud
      • 7.2.4. Global Digital Marketing Software by: Component (Value)
        • 7.2.4.1. Software
        • 7.2.4.2. Services
      • 7.2.5. Global Digital Marketing Software Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Digital Marketing Software: by Type(USD Billion)
  • Table 2. Digital Marketing Software Customer Relationship Management Software , by Region USD Billion (2018-2023)
  • Table 3. Digital Marketing Software Email Marketing Software , by Region USD Billion (2018-2023)
  • Table 4. Digital Marketing Software Social Media Advertising , by Region USD Billion (2018-2023)
  • Table 5. Digital Marketing Software Search Marketing Software , by Region USD Billion (2018-2023)
  • Table 6. Digital Marketing Software Web Content Management Software , by Region USD Billion (2018-2023)
  • Table 7. Digital Marketing Software Marketing Automation Software , by Region USD Billion (2018-2023)
  • Table 8. Digital Marketing Software Campaign Management , by Region USD Billion (2018-2023)
  • Table 9. Digital Marketing Software Video Advertising , by Region USD Billion (2018-2023)
  • Table 10. Digital Marketing Software: by Application(USD Billion)
  • Table 11. Digital Marketing Software Banking, Financial Services, and Insurance , by Region USD Billion (2018-2023)
  • Table 12. Digital Marketing Software Transportation and Logistics , by Region USD Billion (2018-2023)
  • Table 13. Digital Marketing Software Consumer Goods and Retail , by Region USD Billion (2018-2023)
  • Table 14. Digital Marketing Software Education , by Region USD Billion (2018-2023)
  • Table 15. Digital Marketing Software Healthcare , by Region USD Billion (2018-2023)
  • Table 16. Digital Marketing Software Manufacturing , by Region USD Billion (2018-2023)
  • Table 17. Digital Marketing Software Media and Entertainment , by Region USD Billion (2018-2023)
  • Table 18. Digital Marketing Software Telecom and IT , by Region USD Billion (2018-2023)
  • Table 19. Digital Marketing Software Travel and Hospitality , by Region USD Billion (2018-2023)
  • Table 20. Digital Marketing Software Others , by Region USD Billion (2018-2023)
  • Table 21. Digital Marketing Software: by Deployment Type(USD Billion)
  • Table 22. Digital Marketing Software On-Premises , by Region USD Billion (2018-2023)
  • Table 23. Digital Marketing Software Cloud , by Region USD Billion (2018-2023)
  • Table 24. Digital Marketing Software: by Component(USD Billion)
  • Table 25. Digital Marketing Software Software , by Region USD Billion (2018-2023)
  • Table 26. Digital Marketing Software Services , by Region USD Billion (2018-2023)
  • Table 27. South America Digital Marketing Software, by Country USD Billion (2018-2023)
  • Table 28. South America Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 29. South America Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 30. South America Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 31. South America Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 32. Brazil Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 33. Brazil Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 34. Brazil Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 35. Brazil Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 36. Argentina Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 37. Argentina Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 38. Argentina Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 39. Argentina Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 40. Rest of South America Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 41. Rest of South America Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 42. Rest of South America Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 43. Rest of South America Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 44. Asia Pacific Digital Marketing Software, by Country USD Billion (2018-2023)
  • Table 45. Asia Pacific Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 46. Asia Pacific Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 47. Asia Pacific Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 48. Asia Pacific Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 49. China Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 50. China Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 51. China Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 52. China Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 53. Japan Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 54. Japan Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 55. Japan Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 56. Japan Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 57. India Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 58. India Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 59. India Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 60. India Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 61. South Korea Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 62. South Korea Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 63. South Korea Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 64. South Korea Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 65. Taiwan Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 66. Taiwan Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 67. Taiwan Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 68. Taiwan Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 69. Australia Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 70. Australia Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 71. Australia Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 72. Australia Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 73. Rest of Asia-Pacific Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 74. Rest of Asia-Pacific Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 75. Rest of Asia-Pacific Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 76. Rest of Asia-Pacific Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 77. Europe Digital Marketing Software, by Country USD Billion (2018-2023)
  • Table 78. Europe Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 79. Europe Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 80. Europe Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 81. Europe Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 82. Germany Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 83. Germany Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 84. Germany Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 85. Germany Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 86. France Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 87. France Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 88. France Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 89. France Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 90. Italy Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 91. Italy Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 92. Italy Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 93. Italy Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 94. United Kingdom Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 95. United Kingdom Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 96. United Kingdom Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 97. United Kingdom Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 98. Netherlands Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 99. Netherlands Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 100. Netherlands Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 101. Netherlands Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 102. Rest of Europe Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 103. Rest of Europe Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 104. Rest of Europe Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 105. Rest of Europe Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 106. MEA Digital Marketing Software, by Country USD Billion (2018-2023)
  • Table 107. MEA Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 108. MEA Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 109. MEA Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 110. MEA Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 111. Middle East Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 112. Middle East Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 113. Middle East Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 114. Middle East Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 115. Africa Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 116. Africa Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 117. Africa Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 118. Africa Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 119. North America Digital Marketing Software, by Country USD Billion (2018-2023)
  • Table 120. North America Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 121. North America Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 122. North America Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 123. North America Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 124. United States Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 125. United States Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 126. United States Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 127. United States Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 128. Canada Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 129. Canada Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 130. Canada Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 131. Canada Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 132. Mexico Digital Marketing Software, by Type USD Billion (2018-2023)
  • Table 133. Mexico Digital Marketing Software, by Application USD Billion (2018-2023)
  • Table 134. Mexico Digital Marketing Software, by Deployment Type USD Billion (2018-2023)
  • Table 135. Mexico Digital Marketing Software, by Component USD Billion (2018-2023)
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Company Basic Information, Sales Area and Its Competitors
  • Table 144. Company Basic Information, Sales Area and Its Competitors
  • Table 145. Company Basic Information, Sales Area and Its Competitors
  • Table 146. Digital Marketing Software: by Type(USD Billion)
  • Table 147. Digital Marketing Software Customer Relationship Management Software , by Region USD Billion (2025-2030)
  • Table 148. Digital Marketing Software Email Marketing Software , by Region USD Billion (2025-2030)
  • Table 149. Digital Marketing Software Social Media Advertising , by Region USD Billion (2025-2030)
  • Table 150. Digital Marketing Software Search Marketing Software , by Region USD Billion (2025-2030)
  • Table 151. Digital Marketing Software Web Content Management Software , by Region USD Billion (2025-2030)
  • Table 152. Digital Marketing Software Marketing Automation Software , by Region USD Billion (2025-2030)
  • Table 153. Digital Marketing Software Campaign Management , by Region USD Billion (2025-2030)
  • Table 154. Digital Marketing Software Video Advertising , by Region USD Billion (2025-2030)
  • Table 155. Digital Marketing Software: by Application(USD Billion)
  • Table 156. Digital Marketing Software Banking, Financial Services, and Insurance , by Region USD Billion (2025-2030)
  • Table 157. Digital Marketing Software Transportation and Logistics , by Region USD Billion (2025-2030)
  • Table 158. Digital Marketing Software Consumer Goods and Retail , by Region USD Billion (2025-2030)
  • Table 159. Digital Marketing Software Education , by Region USD Billion (2025-2030)
  • Table 160. Digital Marketing Software Healthcare , by Region USD Billion (2025-2030)
  • Table 161. Digital Marketing Software Manufacturing , by Region USD Billion (2025-2030)
  • Table 162. Digital Marketing Software Media and Entertainment , by Region USD Billion (2025-2030)
  • Table 163. Digital Marketing Software Telecom and IT , by Region USD Billion (2025-2030)
  • Table 164. Digital Marketing Software Travel and Hospitality , by Region USD Billion (2025-2030)
  • Table 165. Digital Marketing Software Others , by Region USD Billion (2025-2030)
  • Table 166. Digital Marketing Software: by Deployment Type(USD Billion)
  • Table 167. Digital Marketing Software On-Premises , by Region USD Billion (2025-2030)
  • Table 168. Digital Marketing Software Cloud , by Region USD Billion (2025-2030)
  • Table 169. Digital Marketing Software: by Component(USD Billion)
  • Table 170. Digital Marketing Software Software , by Region USD Billion (2025-2030)
  • Table 171. Digital Marketing Software Services , by Region USD Billion (2025-2030)
  • Table 172. South America Digital Marketing Software, by Country USD Billion (2025-2030)
  • Table 173. South America Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 174. South America Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 175. South America Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 176. South America Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 177. Brazil Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 178. Brazil Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 179. Brazil Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 180. Brazil Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 181. Argentina Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 182. Argentina Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 183. Argentina Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 184. Argentina Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 185. Rest of South America Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 186. Rest of South America Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 187. Rest of South America Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 188. Rest of South America Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 189. Asia Pacific Digital Marketing Software, by Country USD Billion (2025-2030)
  • Table 190. Asia Pacific Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 191. Asia Pacific Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 192. Asia Pacific Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 193. Asia Pacific Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 194. China Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 195. China Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 196. China Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 197. China Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 198. Japan Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 199. Japan Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 200. Japan Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 201. Japan Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 202. India Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 203. India Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 204. India Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 205. India Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 206. South Korea Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 207. South Korea Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 208. South Korea Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 209. South Korea Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 210. Taiwan Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 211. Taiwan Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 212. Taiwan Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 213. Taiwan Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 214. Australia Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 215. Australia Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 216. Australia Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 217. Australia Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 218. Rest of Asia-Pacific Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 219. Rest of Asia-Pacific Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 220. Rest of Asia-Pacific Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 221. Rest of Asia-Pacific Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 222. Europe Digital Marketing Software, by Country USD Billion (2025-2030)
  • Table 223. Europe Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 224. Europe Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 225. Europe Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 226. Europe Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 227. Germany Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 228. Germany Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 229. Germany Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 230. Germany Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 231. France Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 232. France Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 233. France Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 234. France Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 235. Italy Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 236. Italy Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 237. Italy Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 238. Italy Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 239. United Kingdom Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 240. United Kingdom Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 241. United Kingdom Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 242. United Kingdom Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 243. Netherlands Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 244. Netherlands Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 245. Netherlands Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 246. Netherlands Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 247. Rest of Europe Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 248. Rest of Europe Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 249. Rest of Europe Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 250. Rest of Europe Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 251. MEA Digital Marketing Software, by Country USD Billion (2025-2030)
  • Table 252. MEA Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 253. MEA Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 254. MEA Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 255. MEA Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 256. Middle East Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 257. Middle East Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 258. Middle East Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 259. Middle East Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 260. Africa Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 261. Africa Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 262. Africa Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 263. Africa Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 264. North America Digital Marketing Software, by Country USD Billion (2025-2030)
  • Table 265. North America Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 266. North America Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 267. North America Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 268. North America Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 269. United States Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 270. United States Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 271. United States Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 272. United States Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 273. Canada Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 274. Canada Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 275. Canada Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 276. Canada Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 277. Mexico Digital Marketing Software, by Type USD Billion (2025-2030)
  • Table 278. Mexico Digital Marketing Software, by Application USD Billion (2025-2030)
  • Table 279. Mexico Digital Marketing Software, by Deployment Type USD Billion (2025-2030)
  • Table 280. Mexico Digital Marketing Software, by Component USD Billion (2025-2030)
  • Table 281. Research Programs/Design for This Report
  • Table 282. Key Data Information from Secondary Sources
  • Table 283. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Digital Marketing Software: by Type USD Billion (2018-2023)
  • Figure 5. Global Digital Marketing Software: by Application USD Billion (2018-2023)
  • Figure 6. Global Digital Marketing Software: by Deployment Type USD Billion (2018-2023)
  • Figure 7. Global Digital Marketing Software: by Component USD Billion (2018-2023)
  • Figure 8. South America Digital Marketing Software Share (%), by Country
  • Figure 9. Asia Pacific Digital Marketing Software Share (%), by Country
  • Figure 10. Europe Digital Marketing Software Share (%), by Country
  • Figure 11. MEA Digital Marketing Software Share (%), by Country
  • Figure 12. North America Digital Marketing Software Share (%), by Country
  • Figure 13. Global Digital Marketing Software share by Players 2023 (%)
  • Figure 14. Global Digital Marketing Software share by Players (Top 3) 2023(%)
  • Figure 15. Global Digital Marketing Software share by Players (Top 5) 2023(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Microsoft Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 18. Microsoft Corporation (United States) Revenue: by Geography 2023
  • Figure 19. Salesforce.Com, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 20. Salesforce.Com, Inc. (United States) Revenue: by Geography 2023
  • Figure 21. Oracle Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 22. Oracle Corporation (United States) Revenue: by Geography 2023
  • Figure 23. SAP SE (Germany) Revenue, Net Income and Gross profit
  • Figure 24. SAP SE (Germany) Revenue: by Geography 2023
  • Figure 25. Marketo Inc.(United States) Revenue, Net Income and Gross profit
  • Figure 26. Marketo Inc.(United States) Revenue: by Geography 2023
  • Figure 27. Hewlett-Packard (United States) Revenue, Net Income and Gross profit
  • Figure 28. Hewlett-Packard (United States) Revenue: by Geography 2023
  • Figure 29. Adobe Systems Incorporated (United States) Revenue, Net Income and Gross profit
  • Figure 30. Adobe Systems Incorporated (United States) Revenue: by Geography 2023
  • Figure 31. IBM Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 32. IBM Corporation (United States) Revenue: by Geography 2023
  • Figure 33. HubSpot Inc.(United States) Revenue, Net Income and Gross profit
  • Figure 34. HubSpot Inc.(United States) Revenue: by Geography 2023
  • Figure 35. SAS Institute Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 36. SAS Institute Inc. (United States) Revenue: by Geography 2023
  • Figure 37. Global Digital Marketing Software: by Type USD Billion (2025-2030)
  • Figure 38. Global Digital Marketing Software: by Application USD Billion (2025-2030)
  • Figure 39. Global Digital Marketing Software: by Deployment Type USD Billion (2025-2030)
  • Figure 40. Global Digital Marketing Software: by Component USD Billion (2025-2030)
  • Figure 41. South America Digital Marketing Software Share (%), by Country
  • Figure 42. Asia Pacific Digital Marketing Software Share (%), by Country
  • Figure 43. Europe Digital Marketing Software Share (%), by Country
  • Figure 44. MEA Digital Marketing Software Share (%), by Country
  • Figure 45. North America Digital Marketing Software Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Microsoft Corporation (United States)
  • Salesforce.Com, Inc. (United States)
  • Oracle Corporation (United States)
  • SAP SE (Germany)
  • Marketo Inc.(United States)
  • Hewlett-Packard (United States)
  • Adobe Systems Incorporated (United States)
  • IBM Corporation (United States)
  • HubSpot Inc.(United States)
  • SAS Institute Inc. (United States)
Additional players considered in the study are as follows:
Act-On Software (United States) , SimplyCast Inc. (Canada)
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Key Highlights of Report


May 2024 178 Pages 61 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Digital Marketing Software Quantitative research analysis
Global Digital Marketing Software Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Microsoft Corporation (United States), Salesforce.Com, Inc. (United States), Oracle Corporation (United States), SAP SE (Germany), Marketo Inc.(United States), Hewlett-Packard (United States), Adobe Systems Incorporated (United States), IBM Corporation (United States), HubSpot Inc.(United States) and SAS Institute Inc. (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Popularity of Mobile Advertising with Growing Mobile Devices" is seen as one of major influencing trends for Digital Marketing Software Market during projected period 2023-2030.
The Digital Marketing Software market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.
Analysts at AMA estimates Digital Marketing Software Market to reach USD75.28 Billion by 2030.

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